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Monday Night #2

Paul Heltunen

Before I continue working on some stop motion, a portfolio piece and a photography assignment, I will write some this snowy, snowy Monday night. First, a plug for the Student Design Organization's design showcase (Facebook invite here!).

I am currently creating a brand for a student-run cafe at my former high school. I am a frequent visitor and dislike going when it feels I am walking into a classroom. I want to find a solution to show that this class needs to tie in seamlessly with the restaurant aspect of the course. Sure, it is an opportunity to learn about the culinary arts and restaurant management, but it also has to feel like the students are working in the true environment. The customers, both students and the community alike, also want to have a creative atmosphere to sit, relax and eat some cheap food with friends.

If anyone has some advice on what it is like to work in the food industry and know of any specific solutions to make the staff-customer relationship better, send me an email!

I am kind of going for a My Burger feel, created by Minneapolis brand agency Fame. Modern and classy, yet quirky and energetic. It is ironic that the school colors are red and gold, a close match to ketchup and mustard. I may work with that a bit!

My Burger, a creation of Fame.

My Burger, a creation of Fame.

Monday Night #1

Paul Heltunen

Ah yes, a day to just relax. I will need one of these every now and again from here on out. This past weekend was AIGA Minnesota's Portfolio 1-on-1 event in Minneapolis. It was a rewarding weekend, as I finally got some professional critiques on my portfolio and the progress I have made as a designer. Duluth does feel like a sheltered area sometimes, so it was nice to get to the big city and experience some buzz for a bit. Even with the snow in Duluth, we made it there and back safely.

My portfolio reviews were all positive, of which I was glad! I was nervously waiting for some negative feedback, as sometimes it feels I still have so much to learn. I actually do, really, but the encouraging feedback tells me I am on the right track! From the execution and conceptualization to the book layout and project order, one reviewer said I was ahead of the game of graduating seniors. I'll take that! I just have to expand, expand, expand in order to impress even the best.

Oh, and here is a new track from the unreal Polica. Song has been on repeat all day.

It Begins Here..

Paul Heltunen

As a senior, I finally am figuring out the reality of what will happen outside the safe haven of school. From the trials and errors of organizing and printing a portfolio to creating a website, it all seems really scary. Sometimes I ask myself "Why?!" I know, though, that this is all more of an excited-stress and that is what keeps me pushing on. I am ready to discover my role outside of college; where my design skills are needed and who will be my mentors as I grow in the design field.

Here is to the last month of school. On to health insurance, loan payments and debt. Bring it on, world!