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Rust – Authentic Footwear

Project: Create a brand system for a new or existing brand.
Medium: Print and digital methods.

The Iron Range, located in northern Minnesota, doesn’t have a direct market for the working class men of the northland. I took this issue and created a theoretical shoe store that would service any type of hard working man. Rust would not only sell footwear, but also refurbish and recycle the worn and torn.

The items displayed are logo variables, stationery, website, customer boxes and totes, in-store signage, and a possibility for a recycling bin.